The problem, at least in this film, is that the shtick is worn and things are best when we are mostly ignoring it, but we can’t rid ourselves of it. The former SNL writer, and scribe of SNL-connected films ( Austin Powers, Undercover Brother), together with the director of the Madagascar films makes for a wealth of shtick experience.
The franchise itself is shtick comedy taken to extremes, which suits the writer/director combo, Michael McCullen and Tom McGrath, perfectly.
Armstrong ( Jeff Goldblum), these schools are up to something, but no one knows what, and it’s up to Baby Corp to figure out what’s going on. Something sinister is on the horizon and the world once again needs Theo and Tim to come to the rescue, which means some magic needs to de-age them sufficiently to infiltrate the new, private schools that are popping up around the world. It jumps ahead to a time when Theodore Templeton ( Alec Baldwin) and Tim Templeton ( James Marsden) are adults, and Tim’s daughter is working at Baby Corp (or whatever). I don’t even remember the theory behind the intelligent babies and their cabal, or if there is one, and The Boss Baby: Family Business doesn’t care. There is much about the Boss Baby franchise that eludes me entirely, but that certainly doesn’t mean that the first film didn’t cash in enough to warrant more than one effort to entertain… whoever this entertains.
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